Segmentation
Struggling with ineffective segmentation?
Discover the trueology difference!
Need clearer audience or customer segments, or is your current approach letting you down?
Segmentation for Impact
Not all audiences are the same.
What we’ve found, time and again, is that when segmentation is done properly it becomes more than a marketing tool. It becomes a strategic lens that reshapes how organisations design, communicate and grow. Explore our MemberWise Segmentation blog and learn how trueology digs deeper to uncover what really drives engagement.
We understand the importance of a bespoke segmentation
Make your segmentation work harder. Read our top reasons on how segmentation tend to fail
Segmentation is the strategic process of dividing your audience into distinct groups based on shared characteristics, behaviours, or needs. This approach allows for tailored marketing strategies, enhancing relevance and effectiveness in communication.
We work with clients of all shapes and sizes across industries including Financial Service, Utilities, Membership, Sports, Retail and not for profit and B2C businesses, helping them unlock the full potential of segmentation and its many benefits…
Our proven methods
While segmentation offers all these benefits, we design our approach to address critical limitations and ensure every model we deliver is deeply embedded within your marketing strategy, using our proven methodology created to avoid the most common pitfalls…
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Conceptually weak, not actionable
Do your personas feel more like rough sketches than actionable insights? Many organisations struggle with personas that seem correct in theory but fail to represent real, targetable individuals. This prevents proper targeting and meaningful investment.
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Limited organisational alignment
Are your customer segments recognised and used across your entire organisation? Often only select teams leverage these insights, leading to inconsistent messaging and misaligned marketing efforts across different channels.
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Inaccessible or incomplete data
Is your segmentation data integrated into your CRM and does it cover the full customer journey, from prospect to loyal or returning customers? Without easy access and lifecycle coverage, it’s challenging to evaluate segmentation effectiveness, refine strategies, and focus on the most valuable segments over time.
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“The attitudinal segmentation delivered by the trueology team provided us with never seen before insight, which has been absolutely crucial in informing our marketing and communications strategy”
— – Lee Taylor, Senior Marketing Manager, Caravan and Motorhome Club
