Click here now to register for our webinar with Kew.
Laura Hayward - Director of Membership at Royal Botanic Gardens, Kew, has a difficult line to tread. How do you make the bold decisions required to sustain income during a time when everything is changing?
At 11am on 13th October, Lee Duffy (Founder/Owner at trueology) will be speaking to Laura about how a clear, three-stage approach to insight and planning, has provided the reassurance and confidence to challenge received wisdom and chart a steady course for growth.
"By understanding how much each element of our offer is valued amongst different audiences; we know where additional income could come from in the future, without sacrificing existing acquisition or retention. This means we're much more confident about the future and are happy making bold decisions which increase income and membership growth"
It promises to be a great conversation that will provide a roadmap for greater confidence and clarity as you develop strategies to lead your organisation and teams through these difficult times.
We really hope you can join us on Tuesday 13th October at 11am – click here now to register
At trueology we have close, collaborative relationships with our clients and it’s been clear to me that that, currently, many of our senior leadership clients are dealing with the same set of issues. We feel there is a lot to gained by sharing experiences and so we’ve decided to run a series of conversations with leaders we've worked with and know well. We’ll be discussing their experiences (good and bad) so far during 2020, and their approach to protecting and preparing their organisations for the short, medium and long term future.
Following on from our conversation with Nigel Spencer, Director of Fundraising and Communications at PDSA, this will be another honest, open discussion for the benefit of everyone who attends. The people I will be chatting to will not be presenting shiny case studies, where everything panned out perfectly and everyone is sitting back, G&T in hand. Instead, we will be talking about what’s going on right now, how plans and budgets are being prepared for board meetings over the coming weeks, and the real compromises and difficult decisions people like you are all dealing with.