Nigel Spencer, Director of Fundraising and Communications, at PDSA is a man with a challenge :-
"We can see a huge increase in demand for our services because of this pandemic and we need to work out what this means for our budgets, our messaging and establish when to time investment in fundraising again".
I will be speaking to Nigel on Thursday 6th August at 2pm, about PDSA’s response to the pandemic and his key challenges. Click here now to register.
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The focus of any marketing team must be to leverage a combination of analytics and compelling customer insight marketing to support decisions and influence long term strategy. With advances in technology, increased channels of communication and the massive growth in data, the role of marketing has never been so complex - or offered such huge potential
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You might be surprised to learn this; unless you can properly interrogate, unlock and reveal your data’s innermost secrets, it may not be worth quite as much as you think. In fact, it could even be misleading you…
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