Repositioning for income preservation: a webinar with PDSA

Nigel Spencer, Director of Fundraising and Communications at PDSA, faces a unique challenge:

"We can see a huge increase in demand for our services because of this pandemic, and we need to work out what this means for our budgets, our messaging, and when to time investment in fundraising again."

At trueology, we maintain close, collaborative relationships with our clients, and it’s clear that many senior leaders are navigating the same set of challenges. To help, we’ve launched a series of webinars sharing real-world experiences, lessons learned, and practical approaches to strategic decision-making.


What you’ll learn in this webinar

In this session, Lee Duffy, Founder/Owner at trueology, will speak with Nigel Spencer about PDSA’s response to the pandemic and the organisation’s key priorities. Discussion topics include:

  • Developing an overall strategy during times of uncertainty

  • Arriving at a realistic income forecast

  • Identifying opportunities for positive change within organisational structures

  • Understanding wider sector implications and trends

This webinar will provide honest, open insights. Unlike traditional case studies, this session focuses on what’s happening right now, how leadership teams are planning for board meetings, and the real trade-offs and tough decisions organisations face.


Who should attend

This webinar is an invitation-only event for C-level professionals. It’s designed to provide actionable insights for senior leaders navigating fundraising, strategic planning, and organisational growth during challenging times.


Why attend

  • Gain practical strategies for income preservation and fundraising planning

  • Learn directly from PDSA’s leadership experience

  • Compare approaches with peers in professional organisations

  • Understand sector-wide challenges and opportunities in real time


Reserve your spot

Don’t miss this opportunity to hear from Nigel Spencer and explore how PDSA is navigating uncertainty.

Click here to register for the webinar

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