Capturing the voice of the customer: Insights from RHS garden centres
At trueology, our voice of the customer projects combine multiple research approaches to ensure we truly understand our clients’ customers.
Last week, our team was out and about conducting in-person research across various RHS Garden Centres, gathering valuable insights to better understand gardening needs, preferences, and behaviours across the country.
This hands-on approach helps us identify what really matters to customers, informing smarter strategies and better experiences for RHS members and visitors.
If you spot our team at your local RHS site, please stop by and say hello — we’d love to hear your thoughts and ideas!
Interested in learning more about our customer research and insight services?
Get in touch to see how trueology can help you understand your audience.
