Discover the hidden secrets of your data
Customer data is one of the most valuable assets for any organisation—but only if you know how to interrogate it effectively. At trueology, we help clients unlock the hidden insights in their databases to make confident, evidence-based marketing decisions.
15 years of data truth-seeking
Since 2005, trueology has been helping organisations translate transactional behaviour, engagement, and lifetime value into actionable strategies. By performing a comprehensive “state of the nation” analysis, we provide a full view of your customer or supporter base, enabling segmentation, targeting, and optimisation.
Reap the rewards from deep analysis
Raw data can hide rich insights. Moving beyond simple transactional segmentation, we combine analytics with formal research methods such as online surveys and focus groups to reveal motivations, needs, and untapped revenue opportunities.
Customer research and focus groups
We offer a fully managed research service, including:
Online survey design, hosting, and analysis
Focus group topic guides, panel recruitment, moderation, and incentives
Integrated analytics, segmentation, and predictive modelling
This methodical approach ensures actionable insights that drive revenue, engagement, and retention. As one client, CAMRA, noted:
“The work we collaborated on with trueology has directly informed and improved our membership understanding and retention. Insights are clear, relevant, and actionable.” – John Cottrell, Head of Membership, CAMRA
Look deeper with third-party data
Overlaying third-party data—demographics, media consumption, and lifestyle information—on your own datasets can reveal untapped segments and new audiences. trueology guides clients through this process legally and compliantly, enhancing marketing effectiveness without compromising GDPR obligations.
Resident Expertise
Our Development Director, David, has extensive experience at organisations including Zurich, Lloyds, Goldfish, and the AA, and specialises in enhancing customer insight with third-party data to inform smarter, targeted communications.
Unlock your data’s full potential
We work collaboratively to uncover the secrets hidden in your data, turning insights into actionable strategies that improve acquisition, retention, and engagement.
Contact us today:
+44 (0)1242 672427
hello@trueology.com
