Analytics & data
From raw data to rich information
In a world overflowing with data, understanding what it really means is what sets organisations apart. Analytics reveal how people behave, where performance can improve, and where the next opportunity lies. Whether your goal is to grow membership, deepen engagement, or run more efficiently, data-driven insight is what makes it happen.
Data analysis & insight for audience growth
Our team delves deep into your data, uncovering hidden opportunities and turning insight into action. This includes predictive modelling for retention, acquisition, conversion and upsell - helping you anticipate what’s next and make smarter decisions. Our analytics work often builds into segmentation, ensuring your strategies are grounded in real behaviour, not just data. We also conduct TOM and CRM reviews to make sure insight translates into operational impact.
Predictive modelling for membership retention & growth
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Predictive modelling
Anticipate what’s next. Our models forecast behaviours and outcomes, from churn risk to lifetime value, giving you the confidence to act proactively.
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Segmentation & profiling
Go deeper into your data. We identify distinct audience groups built on real behaviours, helping you personalise communication and optimise strategy. This is a mix of our research and data – check out more here.
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Data visualisation & dashboards
See your data come to life. Our dashboards and reports make it easy to understand what’s working, where to focus, and how to track progress.
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Customer journey analysis
Every interaction tells a story. We map audience journeys to uncover friction points, enhance experiences, and increase engagement and loyalty. Our TOM projects are key for you and understanding your data.
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Campaign measurement & ROI analysis
Measure what matters. We assess the true impact of your campaigns and translate performance data into actionable insights for continual improvement.
We never try and blind you with our science; we always present our analysis in visually compelling ways that makes it easy to understand and explain to other members of your team.
If you’re an organisation with large data sets and are frustrated with the calibre of analysis and insight you apply to strategic decisions, we’re the choice for you.
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“trueology have a truly impressive understanding of our complex membership data. They continue to support us by delivering a number of analysis projects ranging from acquisition to retention – and plenty in-between! They have really helped us to track and understand the behaviours of our members and, most recently, have developed complex, long-term planning models which are absolutely essential to our marketing strategy”
— Kate Widdowson, Membership Marketing Manager – Retention, RHS
FAQ’s
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We work with transactional, engagement, behavioural, operational, and CRM data to deliver comprehensive insights - but just because it isn’t listed here doesn’t mean we can’t help. Get in touch and let’s discuss!
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Predictive models forecast behaviours and outcomes, helping you plan marketing, retention, and operational strategies more effectively.
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Analytics-driven segmentation identifies patterns and behaviours within your data, while marketing segmentation applies these insights to target audiences more effectively. Get in touch with us today to discuss how we can effectively segment your audience.
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Yes. We create interactive, intuitive dashboards tailored to your organisation’s KPIs, making it easy to monitor performance and share insights. We have an example white label dashboard that can be emailed over if you enquire here (hyperlink to contact form at bottom of the page).
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We use thorough validation and cleaning processes to make sure our insights are built on reliable, high-quality data. Quality is embedded at every stage of our work, and we take data security seriously. trueology is Cyber Essentials Plus certified, giving you confidence that your information is safe.
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Absolutely. By analysing engagement, churn, and behavioural patterns, we identify risk factors and opportunities to improve retention and loyalty.
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Project timelines vary by scope, from a few weeks for specific analyses to several months for full-scale predictive modelling or segmentation projects. We try to work to your timings to make sure you have insights for when you need them.
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By translating complex data into actionable insight, analytics informs prioritisation, optimises resource allocation and guides decisions across marketing, operations and engagement teams.
-
We work with transactional, engagement, behavioural, operational, and CRM data to deliver comprehensive insights - but just because it isn’t listed here doesn’t mean we can’t help. Get in touch and let’s discuss!
-
Predictive models forecast behaviours and outcomes, helping you plan marketing, retention, and operational strategies more effectively.
-
Analytics-driven segmentation identifies patterns and behaviours within your data, while marketing segmentation applies these insights to target audiences more effectively. Get in touch with us today to discuss how we can effectively segment your audience.
-
Yes. We create interactive, intuitive dashboards tailored to your organisation’s KPIs, making it easy to monitor performance and share insights. We have an example white label dashboard that can be emailed over if you enquire here (hyperlink to contact form at bottom of the page).
-
We use thorough validation and cleaning processes to make sure our insights are built on reliable, high-quality data. Quality is embedded at every stage of our work, and we take data security seriously. trueology is Cyber Essentials Plus certified, giving you confidence that your information is safe.
-
Absolutely. By analysing engagement, churn, and behavioural patterns, we identify risk factors and opportunities to improve retention and loyalty.
-
Project timelines vary by scope, from a few weeks for specific analyses to several months for full-scale predictive modelling or segmentation projects. We try to work to your timings to make sure you have insights for when you need them.
-
By translating complex data into actionable insight, analytics informs prioritisation, optimises resource allocation and guides decisions across marketing, operations and engagement teams.
