“trueology have a truly impressive understanding of our complex membership data. They continue to support us by delivering a number of analysis projects ranging from acquisition to retention – and plenty in-between! They have really helped us to track and understand the behaviours of our members and, most recently, have developed complex, long-term planning models which are absolutely essential to our marketing strategy”
"We worked with trueology to deliver our Supporter Relationship Management programme, a major multi-stream project combining tech innovation with internal culture and process change.
The team’s expertise in data, technology, insight and project management added value from day one, and this complex challenging project was delivered on time and to budget.
As people, trueology were great to work with. Friendly, personable, approachable and calm, they quickly became a seamless extension of our team, always happy to go ‘above and beyond’ to deliver optimum results. Highly recommended."
Clive Gardiner, Head of Digital, NSPCC
“The work we collaborated on with trueology, has directly informed and improved our membership understanding and retention. Their ability to deliver integrated analytics, modeling and research (using focus groups, online surveys and sentiment analysis) ensures that insights are clear, relevant and actionable; meaning that they are easily integrated into our member strategy and day to day activities.”
John Cottrell, Head of Membership, CAMRA
“The attitudinal segmentation delivered by the trueology team provided us with never seen before insight, which has been absolutely crucial in informing our marketing and communications strategy”
Lee Taylor, Senior Marketing Manager, Caravan and Motorhome Club
"Having previously worked with the trueology team whilst at CAMRA, their membership know-how made them an obvious choice to be invited to tender when I joined the Royal College of Physicians.
trueology’s expertise in analysis and segmentation coupled with their ‘can-do’ attitude has given us real insights in to understanding our membership base which will see the college flourish and grow!"
Jay Norton, Membership Engagement Manager, the Royal College of Physicians
“After seeing the analysis that trueology produced from our membership base, we were keen to use their expertise to help us inform and shape our Education, Learning and CPD offerings. Trueology undertook a series of in-depth focus groups around the UK which led to some extremely invaluable findings. The trueology team translated these findings in to realistic recommendations, which are the building blocks to help us really understand our audience and shape the future of our product development.”