The focus of any marketing team must be to leverage a combination of analytics and compelling customer insight marketing to support decisions and influence long term strategy. With advances in technology, increased channels of communication and the massive growth in data, the role of marketing has never been so complex - or offered such huge potential
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You might be surprised to learn this; unless you can properly interrogate, unlock and reveal your data’s innermost secrets, it may not be worth quite as much as you think. In fact, it could even be misleading you…
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