“Having worked with trueology on several projects, we knew that their team had extensive experience of using sophisticated research techniques to uncover membership insights. From day one, they have genuinely worked in partnership with us, and are widely considered as an extension of our team. They quickly grasped our strategic change objectives and were able to outline clear and well-thought through steps to help us achieve our goals. Their work has played a critical role in our strategic change programme – and will continue to do so over the coming years.”
