Quantitative or qualitative – what’s right for me?

We guide you on which research approach suits your goals, whether exploring behaviour patterns or gathering measurable data.

What research methods do you use?

We use a blend of field research, desk research, surveys, interviews, focus groups, and advanced analytics to uncover meaningful insights.

How can research boost stakeholder engagement?

By providing clear, evidence-led insights, research informs strategy and communications, enhancing engagement with stakeholders.

How do you make sure research is accurate and unbiased?

We follow rigorous methodology, quality checks, and ethical standards to ensure reliable and unbiased findings.

Can research guide product or service development?

Yes, insights from research highlight customer needs, preferences, and behaviour, informing product and service improvements.

How long does a research project take?

Project timelines vary by scope, but we provide clear estimates and updates to ensure timely delivery of actionable insights.

What insights can I expect from research?

You can expect actionable findings on audience behaviour, engagement patterns, motivations, and opportunities for growth.

Do you help with reporting and presentations?

Yes, we deliver reports and presentations that clearly communicate insights and recommendations to your team.

Research & insight

From complex questions to confident decisions

Understanding your audience is the foundation for meaningful impact. Research and insight uncovers the true perceptions, behaviours, and motivating factors within your audience, guiding decisions that strengthen engagement and unlock new opportunities.

trueology combines qualitative and quantitative approaches, drawing on field research, desk research, and advanced analytics to uncover patterns and shape informed choices.

Whether your goal is to expand membership, boost loyalty, or enhance services, evidence-led insight makes it possible.

To find out more about our research and insight services, contact us here

Qualitative Research

Quantitative Research

A colorful 3D pie chart with sixteen segments, each containing cartoon people standing and talking. The segments are purple, orange, blue, yellow, pink, and green.

Our qualitative & quantitative research services

Panel management, design & surveys
Product development surveys
Customer satisfaction surveys
Net promoter score (NPS) surveys
Desk research
Competitor analysis
Retail surveys
Cross-sectional surveys & longitudinal surveys
Audience profiling surveys
Behavioural tracking surveys
Conjoint analysis
Pricing analysis
Public sentiment surveys
Website/app feedback surveys
Usage and attitudes (U&A) surveys
Concept testing surveys
Awareness and perception surveys
Focus groups
One to one interviews
Bespoke survey design
Ethnography
Workshops
Stories and diaries

‘Thank you to you and all the team for your work on this and the whole project. The insights are so valuable and really reinforce everything we have been working on. They’ve given us real clarity on our membership strategy and will help us concentrate our actions in the most worthwhile places. The segmentation approach, in particular, has been incredibly useful in shaping how we communicate and engage going forward.’
– Donna Wrightson, Membership Executive, the Royal College of Physicians of Ireland
“Having worked with trueology on several projects, we knew that their team had extensive experience of using sophisticated research techniques to uncover membership insights. From day one, they have genuinely worked in partnership with us, and are widely considered as an extension of our team.
They quickly grasped our strategic change objectives and were able to outline clear and well-thought through steps to help us achieve our goals. Their work has played a critical role in our strategic change programme – and will continue to do so over the coming years.”
– Natalie Tait, Head of Acquisition, Retention & Engagement, Boundless
"Having previously worked with the trueology team whilst at CAMRA, their membership know-how made them an obvious choice to be invited to tender when I joined the Royal College of Physicians.
trueology’s expertise in analysis and segmentation coupled with their ‘can-do’ attitude has given us real insights in to understanding our membership base which will see the college flourish and grow!"
– Jay Norton, Membership Engagement Manager, the Royal College of Physicians
“After seeing the analysis that trueology produced from our membership base, we were keen to use their expertise to help us inform and shape our Education, Learning and CPD offerings. Trueology undertook a series of in-depth focus groups around the UK which led to some extremely invaluable findings. The trueology team translated these findings in to realistic recommendations, which are the building blocks to help us really understand our audience and shape the future of our product development.”
– Julia Kettlewell, Deputy Director of Education, Strategy and Business Development, the Royal College of Physicians

It depends on what you want to learn. Quantitative research can clearly show you what’s happening: how often, how strongly, how widely. But when you want to explore something more complex, such as understanding the emotions behind a decision, you may need the depth and nuance of qualitative research. The most powerful insight often comes when you use both together. If you’re wondering how to strike the right balance, let’s talk.
We run surveys, interviews, desk research, focus groups, ethnographic studies, brand trackers - and that’s just the start. Click here to read more about our available services. We are agnostic about the platforms we use, selecting the tools and techniques that best suit your objectives and audience. If your idea’s not mentioned here, we can still help - got something else in mind? Let’s discuss.
Research shows you what your audiences really care about. With this understanding, you can shape messages and experiences that connect with stakeholders on a deeper level. At trueology, we move beyond the guesswork, helping you to make decisions grounded in real insight.
We use robust sampling, validation, and quality checks to ensure every insight is grounded in reliable, high-quality data. Rigorous processes are built into every stage of our work, giving you confidence that findings are accurate and trustworthy. Trueology is also Cyber Essentials Plus certified, so you can be confident that your information is always in safe hands.

Absolutely. We identify unmet needs and emerging preferences, helping you innovate and refine offerings that truly resonate with your audience.
Project timelines vary by scope. Small surveys can take a few weeks, while large-scale or longitudinal studies may run for months. We’ll work with your schedule to deliver insights exactly when you need them.
We turn complex data into clear, actionable insight. From audience segmentation to behaviour trends, our findings help teams make confident decisions across marketing, operations, and strategy.
Yes. We create reports, dashboards, and visualisations that are clear, engaging, and tailored to your audience – so your insights are easy to understand and act on.

FAQ’s

It depends on what you want to learn. Quantitative research can clearly show you what’s happening: how often, how strongly, how widely. But when you want to explore something more complex, such as understanding the emotions behind a decision, you may need the depth and nuance of qualitative research. The most powerful insight often comes when you use both together. If you’re wondering how to strike the right balance, let’s talk.
We run surveys, interviews, desk research, focus groups, ethnographic studies, brand trackers - and that’s just the start. Click here to read more about our available services. We are agnostic about the platforms we use, selecting the tools and techniques that best suit your objectives and audience. If your idea’s not mentioned here, we can still help - got something else in mind? Let’s discuss.
Research shows you what your audiences really care about. With this understanding, you can shape messages and experiences that connect with stakeholders on a deeper level. At trueology, we move beyond the guesswork, helping you to make decisions grounded in real insight.
We use robust sampling, validation, and quality checks to ensure every insight is grounded in reliable, high-quality data. Rigorous processes are built into every stage of our work, giving you confidence that findings are accurate and trustworthy. Trueology is also Cyber Essentials Plus certified, so you can be confident that your information is always in safe hands.
Absolutely. We identify unmet needs and emerging preferences, helping you innovate and refine offerings that truly resonate with your audience.
Project timelines vary by scope. Small surveys can take a few weeks, while large-scale or longitudinal studies may run for months. We’ll work with your schedule to deliver insights exactly when you need them.
We turn complex data into clear, actionable insight. From audience segmentation to behaviour trends, our findings help teams make confident decisions across marketing, operations, and strategy.
Yes. We create reports, dashboards, and visualisations that are clear, engaging, and tailored to your audience – so your insights are easy to understand and act on.